Our Team

Founder

A entrepreneur with hobbies

Jie Ying is a dynamic and versatile professional, who semalessly blends creative design expertise with hands-on operational leadership, and customer-centric mindset to drive innovative projects. As the Founder, she brings a strong entrepreneurial foundation grounded in both technical proficiency and diverse industry exposure. 
She also has passion in Photography (SIT Photography Club Vice President) 
and Music in Erhu (SPCO Vice President). 

Jie Ying's professional pathway is anchored in a steadfast commitment to Creativity and Innovation, demonstrated through roles as a Creative Interior Designer. She proved adept at translating complex concepts into practical and detail-oriented solutions such as utilizing technical software.
Her education includes a year in Architecture with Singapore Polytechnic, followed by a Diploma in Hotel and Leisure Facilities Management and a Certificate in Applied Psychology. Also, at the point of time, a certified Fire Safety Manager. 
Though she has failed her attempt in BA(Hons) in Criminology and Securities Studies in University of Liverpool - SIT, she seizes the opportunity and developed her passion for Photography into a more professional role through snapping for major SIT events like Orientation camps, Silat Competition and running a photography workshop.   

Complementing this creative talent is a broad operational and service background, including experience in Business Development Executive for local maintenance company, Retail Sales (Design Orchard), Food and Beverage (Mondrian Hotel), E-Commerce, Facilities Management (Knight Frank). Strong competencies in Customer Service Management, Attention to Detail, and Organization—skills crucial for managing client relationships, ensuring project quality, and executing administrative tasks efficiently. 

Furthermore, experience in the baking environment as Teaching Assistant, where responsibilities included assisting in teaching children's classes. This brief but relevant experience, combined with the comprehensive skill set in project execution, client service, and creative design, positions Jie Ying as a valuable partner capable of contributing to the development and delivery of creative educational initiatives. 

ALSO a Photographer, specializing in event shoots such as corporate, birthday parties, sports. In general, she loves to meet people from different paths to hear and understand their history. In order to bring out the flavour of the client.

She also does interior shots, architecture shots and landscape. Skilled with digital imaging and colour grading which she get advises from her mom whom worked in standard photos. I hope people are comfortable in their own skin and discover that it's not what the clothes makes them but they are the one giving values to clothes!

#wjieygraphy

"I love to gather people with similar interest to explore!"

Photographer

An Engineer with a gear

Samuel Lock is a free spirit freelance professional photographer. In the area of his specialty Cinematic and street style photography that cannot be replicated. Master crafter of irreplaceable story telling in every single photo curated with skill, Samuel is a director of the shoot.

Another style of shooting that differentiates Samuel from the rest is his minimalist approach. This creates a haunting perception that will be remembered by the audience. Simplicity is not as easy as one think. "It's a challenge to make every shot intriguing and not boring but raw to capture the essence of the subject."

It's not about just shooting it's about designing a personality, a story, a branding that allows the audience to experience the highlight of the concept. Like how a painter does he's work with precision and ideas that he wants the viewer to feel and experience, his world of the story.

Samuel's portfolio involves musician, professional, and people on the streets with consent when necessary. Landscape, cultural scene are also his bias genres. 

We want to create an exclusitvity with the client, such moment should be private and we respect PDPA. Not another trending shot, this what we are not! @lock.story IG

  

Early Childhood 

A Mummy with child

Heather Yew is an early childhood educator with over 11 years of experience across both local and international preschool settings, working with children from 2 months to 6 years old. Beginning her journey as a teacher and stepping into the role of Principal in 2020, Heather is deeply passionate about creating environments where children’s natural curiosity and sense of adventure drive their learning. Prior to her roles, she has completed her Bachelor's Science in Early Childhood Education with SIT - Wheelock College.

She believes in hands-on, experiential learning—where the adult serves as a facilitator, guiding children as they take charge of their own discoveries. Heather values strong, respectful relationships with children, families, and educators, recognizing them as the foundation for every child’s growth and development. For ongoing workshop: CLICK HERE!

Florist

Floral Design Educator & Trainer

Jennifer is a passionate floral artist and educator with over a decade of experience in creating elegant floral presentations and nurturing new talent. 
As a certified WDA-WSQ Floristry Trainer and ACTA-qualified educator, she brings both technical mastery and heartfelt enthusiasm to every class she leads.
Her journey began with a Diploma in Floristry Management from the pioneer batch of Singapore’s Workforce Skills Qualification (WSQ) program. She has since expanded her expertise through international certifications in American and European floral design, and continues to refine her craft through advanced training.
Jennifer is actively involved with the People's Association and serves as a Senior Academy Trainer, conducting workshops at community centres and schools under the Active Ageing Community Care Network. Her engaging teaching style and commitment to excellence have earned her multiple accolades, including Champion titles in NParks Annual Green Thumb in the year 2013.
Whether it's mentoring aspiring florists or designing bespoke floral experiences, Jennifer’s work reflects her talented craft on flowers and dedication to lifelong learning.

Jennifer also received a complimentary letter from PA HQ! She's a master of her craft! For ongoing workshop: CLICK HERE!